The teenagers will initially pretend they are at the company for work experience and under this guise they will have the opportunity to understand its inner workings. Once they are under the skin of the company they will be able to proffer advice to the business owner/ MD or marketing manager and about how to turn it around. This promo will feature Matt Lovett, who created WOW media and Jelly Ellie, creator of BluejackQ and writer of ‘How Teenagers Think’. Digital Rights Group, the leading independent distributor of content in the UK, is funding the promo and will be distributing a pilot series later in the year.